Saffery Champness advised on the acquisition of E-Cloth Group by US based private equity investors Camano Capital and Tonka Bay Equity Partners.
E-Cloth Group is a leading provider of environmentally friendly, premium microfiber cleaning products which helps to reduce chemical usage. Products are sold direct-to-consumer through its e-commerce platform and through retailers. The business has offices in the USA and UK. The acquisition will enable E-Cloth Group to undertake further international expansion.
Camano Capital is a US based consumer focused private investment firm that seeks to partner with differentiated, branded consumer companies that appeal to everyday consumers.