Tom Williams

Client Development Manager

Tom Williams

Tom is a Client Development Manager with extensive experience driving growth across professional services firms.

He works closely with partners and senior stakeholders to identify commercial opportunities, strengthen referrer and intermediary relationships, and develop sector-focused strategies that support pipeline growth and revenue generation.

With a strong focus on relationship-led business development, Tom helps connect clients, intermediaries and professional advisers to create mutually beneficial opportunities. He has significant experience supporting growth initiatives across sectors including energy, real estate, employment and pensions. His expertise spans strategic planning, client development, cross-selling, pitch strategy and opportunity generation.

Before joining Saffery, Tom held a variety of commercial, account management and leadership roles across retail, wholesale and supplier relationship environments. This experience provided a solid foundation in commercial analysis, revenue growth, client management and people leadership, all of which continue to shape his approach to business development today.


Key experience

  • Developing and maintaining relationships with referrers, intermediaries and professional advisers to generate new opportunities and support sustainable business growth,
  • Working alongside partners and senior stakeholders to identify growth opportunities, develop business development plans and enhance market positioning across key sectors,
  • Helping clients and professional services firms maximise value through strategic account development, cross-selling initiatives and relationship-focused business development,
  • Supporting major pitches, tenders and business proposals by aligning commercial objectives with client needs and market opportunities,
  • Using CRM insights, financial data and market intelligence to identify trends, uncover opportunities and inform strategic business development activity.

Interests

Outside work, Tom is passionate about food and drink, enjoying cooking, experimenting with new recipes and exploring the art of mixology. He is also an enthusiastic traveller with a keen interest in experiencing different cultures, having lived abroad during his childhood and travelled extensively throughout Europe and Australia.

Tom is a keen follower of rugby union and football and enjoys combining his interests in food and travel while spending time with friends and family.

Loading