Saffery Champness Registered Fiduciaries today launches its refreshed brand and announces a major milestone for the firm, with its change of name to Saffery Trust.
Since its launch in Guernsey in 1977 the firm has further expanded its presence internationally to Switzerland, Dubai and, most recently, the Cayman Islands –– providing tailored private client and company services to wealthy individuals, families and corporate entities around the world.
During this time the firm has evolved and enhanced its client service offering in line with rapid global technological advancement, positioning itself as one of the leading trust companies specialising in digital assets, complementing its unparalleled expertise in holding non-standard assets – from art and antiquities to yachts and aircraft.
Alongside this, Saffery Trust continues to be a leading partner to high risk and politically exposed clients, including individuals, families or structures facing litigation, as well as clients undergoing portfolio transformation to support philanthropic or ESG aims.
The firm is now one of the largest independent wealth management service providers in Guernsey, employing more than 90 client service professionals on the island and a further 45 across Zurich, Geneva and the Cayman Islands.
The new modern brand and supporting visual identity – optimised for digital environments and experience – reflects both the firm’s heritage and dynamic growth trajectory and positions Saffery Trust to grow and succeed alongside its clients in to the future.
The refreshed positioning is aligned with the rebrand and name change of Saffery Champness LLP, the UK accounting and advisory firm, to Saffery LLP, and provides each business the advantage of operating under the widely regarded Saffery brand – synonymous for almost 170 years with pre-eminent services and advice to private clients, their families, and businesses – while providing a platform for independent growth.
The brand aligns Saffery Trust and Saffery more closely with Nexia, a leading network of independent accounting and consulting firms of which Saffery is a founding member and leading UK firm, reflecting an increasing focus on and demand for cross-border advice and services from multi-jurisdictional clients.
Nick Batiste, Managing Director of Saffery Trust, said:
“Our business has transformed significantly since we first launched in Guernsey almost fifty years ago. Guided by our fundamental focus on client service we have created a modern, multi-jurisdictional firm that is operating at the cutting edge of some of the most dynamic asset classes developed and owned by globally mobile, wealthy individuals and their families. It was important for us to evolve our brand in line with this journey – leveraging our heritage and the trusted Saffery name while providing us with the platform to continue to meet the needs and expectations of our clients, and our people, as an independent trusted advisor and leading provider of trust, family office and company services both today and in the future.”
Matthew Burton, Managing Partner of Saffery, commented:
“This is a hugely exciting time for the firm. A key pillar and commitment of our 2022-2026 business plan was to seize the opportunity to revisit our brand to better reflect the modern, forward looking firm that we are. This includes our international outlook, supported by our relationship with our Nexia colleagues around the world. Launching a fresh brand, alongside our new employee value proposition, was a key strategic priority for us and I am immensely grateful to all those involved for their efforts and for delivering a brand that everyone in the firm can be proud to be part of.”
“Our history and our longevity as an independent firm is integral to our business. Stretching right back to 1855 we have always focused on building long-term relationships. This means being guided by our heritage and values as we look and move forwards in a fast-changing world – which is both increasingly international and digital-first. Just as the needs of our clients and people are changing and adapting, so are we. We have achieved significant growth in recent years and our evolved business is perfectly captured and supported by our new brand. It builds on our heritage and supports our ambitions for the future.”