Pete is head of the firm’s Sports & Entertainment Practice Group and advises a range of corporate and individual clients in the sports and entertainment sector.
His portfolio is heavily weighted towards football, advising a range of clubs, agencies and over 100 players on all aspects of their tax affairs.
He also provides tax advice to companies and individuals across the wider entertainment sector, including film, television, music and e-sports.
Pete spent over 10 years at a Big Four firm, initially as a general corporate tax specialist in Manchester before moving to London in 2005 to lead the tax side of Sports Business Group, moving to Saffery in 2011. In 2012 Pete was listed in the Accountancy Age Top 35 under 35, and in 2015 was voted into Taxation Magazine’s Top 40 under 40.
Pete regularly speaks at industry conferences about the key taxation issues in sport, as well as appearing in all forms of media. He is well known as a trusted adviser to major stakeholders across the sports industry.
Key experience
- Many years’ experience of working with Premier League clubs, rights agencies, players and agents in relation to all aspects of image rights structuring and the benefit-in-kind implications of agents’ fees,
- Preparing a detailed report on the taxation of endorsement income for a number of influential stakeholders and governing bodies of sport, successfully lobbying government for changes in the legislation,
- Tax planning and advice around a number of major events coming to the UK over the last 10 years,
- A number of expert witness assignments as a tax specialist in the sports industry,
- Providing tax advice on a host of recent corporate transactions within the football and wider sports sector.
Interests
Pete lives in South London and has three boys, Max, Olly and Charlie. He enjoys spending time with family and friends. He watches most sports, and still enjoys playing football, cricket, tennis and more recently padel. He is training for his first marathon in 2025, and has written a fictional novel in his spare time.
