Premier Foods plc, one of the UK’s largest food producers of some of the UK’s most well-known food brands, has acquired Fuel10K, a protein enriched breakfast brand with a portfolio of granola, oats and drinks products.
The £34 million deal represents a significant increase in Premier Food’s presence in the breakfast foods space, building on the success of Ambrosia porridge pots, and it expects the acquisition to deliver significant future growth. Furthermore, Fuel10K’s commitment to sustainability will further Premier Food’s wider purpose of “Enriching Life Through Food”.
How we helped
Saffery has acted for Fuel10K for a number of years, supporting in its growth journey leading-up the sale to Premier Foods. With a potential exit on the horizon, we worked closely with the shareholders to ensure they were well prepared in order to facilitate a smooth transaction.
Niraj Patel (Corporate Finance Partner, London) and Coll Murchison-MacDonald (Partner, Inverness) provided sell-side financial and tax advisory services to the shareholders of Fuel10K, providing key strategic advice to ensure a smooth transaction process.
“I’d like to thank Coll, Niraj and the team for the fantastic job they did in supporting us across a number of areas on the transaction” Matt Gordon, CFO Fuel10K.
We have extensive experience of providing both sell-side and buy-side support to clients across a range of sectors. More information is available on previous transactions we have worked on.