Saffery advises global agency, Paradigm, on its investment in Pitch & Sync


Saffery’ London Corporate Finance Team, led by Niraj Patel, advised Paradigm Agency on its recent investment in Pitch & Sync.

Saffery undertook financial and tax due diligence as well as providing deal advisory services.

Paradigm is a global entertainment agency that has more than 200 agents representing clients within a variety of creative industries including television and music.

Pitch & Sync is a London-based boutique firm that is a market leader in finding, creating and curating music for consumer brands and other content creators. The business also operates in Berlin and Amsterdam, with clients including brands such as Nike, Heineken and Intel.

Commenting on the benefits of the strategic tie up, Paradigm cited its latest investment as: “complementing the work of Paradigm’s in-house brand partnerships and corporate departments”, adding that “Pitch & Sync’s knowledge of the emerging artist network also provides new A&R opportunities for Paradigm.”